Free
A FREE seven week programme for people in the early stages of building their ideas into a business. Friday morning sessions in a small group, from 16 October, in Shoreditch, East London. You will work out what you are making, who it is for and how to say it clearly, and leave with a written brand foundation you own.
✨The programme is FREE ✨
This programme is funded by The National Lottery Community Fund, which means there is no cost to you and nothing to buy at the end.
Who is it for?
Anyone with an idea that has been sitting still for a while because they were not sure how to move it.
Parents building something flexible around family life, or thinking about it after time away from work.
People coming back to work by a route that is not a straight line, who want it to be their own thing this time.
People already trading or freelancing whose work has grown without a plan behind it.
Most early stage founders can describe what they are making to a friend but not to a stranger, and closing that gap is what the seven weeks are for. We start with what you are actually building and who it is for, then work through purpose and positioning, the people you are trying to reach, how your brand sounds when it speaks, how it looks, and how you keep showing up once the programme ends.
You do not need a business, a name, a logo or a plan. An idea you have not said out loud yet is enough. Some people come with something already trading that has grown without a plan behind it, and that is an equally good place to start from.
Everyone gets a printed workbook to write in and keep, and one to one mentoring sessions with Michaela after the seven weeks finish, so the work has somewhere to go.
Week 1 | 16 October | Understanding Brand Foundations and Strategy
Week 2 | 23 October | Defining Purpose and Positioning Distinctly
Week 3 | 6 November | Identifying Your Target Audience Effectively
Week 4 | 13 November | Developing Your Brand Voice and Messaging
Week 5 | 20 November | Establishing Visual Identity and Aesthetics
Week 6 | 27 November | Build Sustainable Consistency Plan
Week 7 | 4 December | Complete Foundation and A Clear Plan
Creative director and founder Michaela runs the sessions. She spent over ten years building brands inside companies including Trinny London, Kurt Geiger, Reiss and COS, and she started The Foundryē because that kind of thinking usually sits behind a fee most people at the start cannot pay.
Sessions run Friday mornings, 10am to 12pm, at House of Creative, 224 Shoreditch High Street, London E1 6PJ
House of Creative, 224 Shoreditch High Street, London, E1 6PJ
Where it's happening:
House of Creative