Free
This event is hosted online
Digital Foundations for the VCFSE is a four-week practical workshop programme designed to help Voluntary, Community, Faith and Social Enterprise (VCFSE) organisations strengthen their digital presence, communications and engagement.
Whether you are completely new to digital communications or looking to refine your organisation’s existing approach, this course will provide practical guidance, hands-on activities and actionable tools to help you communicate more effectively online.
Across four sessions, attendees will explore the core fundamentals of communications, branding, websites and social media while developing a clearer understanding of how to engage audiences, strengthen organisational identity and improve digital confidence.
Learn how to define your organisation’s audience, voice and goals. Participants will explore how different stakeholders engage with communications, how tone and messaging affect engagement, and how to create clearer calls to action aligned with organisational priorities. By the end of the session, attendees will have developed a basic communications plan that can inform both digital and offline engagement.
Explore the foundations of organisational branding, including colours, fonts, imagery, tone and accessibility considerations. Participants will also receive an introduction to Canva and learn how to create simple branded content. Attendees will leave with a basic brand kit and a stronger understanding of how to create accessible, recognisable and consistent communications.
Understand what makes an effective website and how to improve user experience, accessibility and visibility online. This session introduces key concepts including UX/UI, user journeys and basic search engine optimisation (SEO). Participants will complete a website audit checklist and identify practical improvements they can make to their organisation’s website.
Learn how different social media platforms serve different purposes and how to choose the right channels for your organisation. Participants will explore content planning, engagement strategies and platform-specific communication techniques. By the end of the session, attendees will have created a simple content calendar and drafted audience-focused social media content.