In an increasingly challenging funding landscape, relying on a single source of income can put your organisation at risk. Developing a clear fundraising strategy helps diversify your income streams, strengthen financial sustainability, and support your organisation’s long-term goals.

About the Session:

This practical training is designed for voluntary and community groups ready to build a strong, adaptable fundraising strategy.

Aims of the session:

• Increase your skills and knowledge in creating a fundraising strategy.
• Support your organisation to broaden and secure its income base.

Learning Outcomes:

By the end of the session, participants will understand:

• The importance of having a fundraising strategy.
• The business analysis needed to inform it.
• The stages of developing a strategy and an actionable fundraising plan.

Topics Covered:

• What is a fundraising strategy?
• Purpose and key stages of a strategy
• Internal & external business analysis
• The fundraising cycle
• Developing and implementing a fundraising plan