Writing case studies

“Once upon a time…”

It’s the classic start to a good story that we can all relate to as we make sure we’re ‘sitting comfortably’.

However, once upon a time, charities and community groups didn’t need to think about what story they were trying to tell – being a charity in itself was an easy sell. Nowadays, with fierce competition for funding and volunteers, being able to engage with people on an emotional level has never been more important.

That’s where your case study comes in. It’s a vital tool for telling a powerful story. 

It’s not always easy to get it right – but our training will give you some top tips to turn your case study into storytelling gold that connects with funders, volunteers and communities.

You’ll explore:

• How to structure an effective case study
• Key elements: context, needs, interventions, outcomes and benefits
• Adapting tone and style for different audiences
• Using storytelling techniques to bring your work to life
• Self‑editing and proofreading tips.

Perfect for anyone in a VCSE organisation who writes case studies as part of their role and wants to strengthen their creative communication skills.

About the trainer: Clare Shaw (they/them)

Delivered in partnership with the Royal Literary Fund, this session is led by writer and facilitator Clare Shaw, known for their inspiring approach to writing as a tool for personal and social change.

This training is for VCSE organisations based in or delivering services within North Yorkshire.



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